Graphics Reference
In-Depth Information
Chapter 6: Experimentation and inspiration for the design
process
This chapter shows how designers try out several routes to visualize informa-
tion before deciding on what they believe to be the best answer to the design
brief. Experimentation in all of its forms, whether by using new technologies
in ways for which they were not designed, or taking inspiration from a variety
of sources, including those outside the subject of graphic design, is valuable
and valid. It is through this experimentation that designers produce unfore-
seen results.
Why is experimentation and inspiration import-
ant?
What is the point of experimentation within the design process? Experimentation sits
at the heart of the creative process. As designers we look for new ways of doing, mak-
ing and ultimately communicating information and ideas. The desire to experiment is
fuelled by curiosity: we look, we see, we respond to the world around us; our situ-
ations and circumstance, our likes and dislikes, our interests and experiences all shape
and influence our work.
When we are experimenting we are asking questions and seeking answers. We can't
expect to instinctively 'know' the best way to resolve a problem, so we ask ques-
tions of the brief and we explore and experiment to find the most appropriate answers.
This is an essential part of the design process; it can lead to exciting and unexpec-
ted solutions, taking the designer into new territories that challenge the established or
expected methods of communication. It can lead to new ways of doing and thinking,
and new and exciting design directions and opportunities to engage and communicate
with an audience.
The willingness to explore and experiment also helps you establish and define your
own style and beliefs, and to find out who you are as a designer. The work we admire
from our peers captures something unique. It has personality, individuality and it goes
