Graphics Reference
In-Depth Information
plinths, and the semi-transparent graphic partitions, used the same simple graphic lan-
guage as the original items, thereby making the display sympathetic and appropriate
to the subject matter.
No technology was used to augment the display, as this was deemed inappropriate.
The focal point was on the design of the objects, not the technology delivering the
information.
The key aspect to bear in mind when choosing materials and media is to know how
appropriate they are in delivering the information quickly and clearly.
A particular material or technology should not be used for the sake of it, but because
it enhances the message or data being delivered, either through three-dimensional
pieces, flat artwork or computer-generated animation.
There are plenty of formats to select from and they can be tricky for the information
designer to navigate, so choose wisely.
Remember that the content is the most important feature, and this should drive all
decision-making.
You may be restricted by budget: specialist materials such as wood, glass and metal,
along with digital equipment, can be costly and require expert craftsmen and techni-
cians.
CASE STUDY: MAINTAINING A BRAND'S VISUAL IDENTITY ACROSS
DIFFERENT MEDIA
The Guardian
's visual identity in print format
Project:
Redesign of
The Guardian
newspaper in 2005
Design:
The Guardian
's in-house design team
