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will consider their audience and the overall goals of the exhibition; these may be to
inform, educate or inspire, for instance. They will explore how best to achieve their
goals using the tools at their disposal. They will consider what the space or spaces
they are dealing with are like, what materials they will use, how durable the exhib-
its have to be, how much audience interaction is involved, what technologies (and
budget) are available, and how they can be used to help them achieve their goal.
Science Storms, exhibition designed by Evidence Design for the Museum of Science and In-
dustry, Chicago.
Exhibition design: Science Storms
The example we are featuring here is the Science Storms exhibition created by Evid-
ence Design for the Museum of Science and Industry (MSI) in Chicago. This exhib-
ition is a great example of successful storytelling, with the message being driven and
communicated through creative and appropriate use of media, delivered in an inspir-
ing, well-designed environment to a specific audience.
The challenge put to Evidence Design was to create an exhibition to inspire middle-
school children to embrace the potential and excitement of the sciences. How could
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