Graphics Reference
In-Depth Information
of transferring the printed medium onto a screen; the navigation, quality and size of
rendering, along with considerations of interactivity, should be considered.
An example of this can be seen in the recent introduction of
Wired
magazine's iPad
application.
Wired
invested a lot of time, effort and research into broadening its dis-
tribution through this new digital format. This magazine serves as a good example as
to the difference between the printed and screen-based mode of delivery. In an inter-
view with
Print
magazine in April 2011, Scott Dadich, executive director of digital
magazine development for the US magazine publisher Condé Nast, stated, 'The phys-
icality of the printed magazine is one of its greatest features. It is very easy to under-
stand where you are, front, middle or back. In a digital reading environment, we lose
these navigation cues; it's easy to get disoriented and not understand “where” one is
in the issue.'
Wired UK
's art director, Andrew Diprose, acknowledges how Scott's work with
Adobe shaped how
Wired
originally approached design for digital format. Here, we
show how the design for the
Wired
iPad interface has developed alongside the suc-
cessful UK print edition of the magazine.
This type of technology opens up lots of storytelling opportunities using a variety of
new tools such as video, audio, flipbooks, slideshows, image pans, 360-degree pan-
oramas and hyperlinking text within the copy. This provides an immersive and highly
engaging experience that the printed version cannot offer.
