Graphics Reference
In-Depth Information
Front and back cover design by Peter Saville Associates for New Order's album
Power, Corrup-
tion and Lies
. The artwork uses colour-coding to depict the album title, each letterform having
been assigned a specific colour.
HINTS & TIPS
Choice of typeface, weight and scale
It is important when using typography to consider the purpose of the text or images.
Ensure that the typefaces chosen are appropriate for their function. For example, don't
use display typefaces that are too bold or have unusual characteristics for body copy.
Similarly, ensure that the 'tone of voice' of the font matches the subject matter. If you
intend the text to be 'transparent' and unassuming, make sure you don't use too many
typefaces as they may distract.
When elements are to be seen from a distance, they require maximum visibility. It is
for this reason that the designer must choose fonts carefully. Simple bold sans serif
fonts may be more useful in this instance.
Similarly, various requirements need to be taken into consideration when designing
for screen. Since it is impossible to foresee how the design will be viewed, such as at
what screen resolution or whether it is on an HD screen or Cathode Ray Tube (CRT),
the designer must work within certain parameters to make sure that the design can
be seen by the maximum number of viewers. Typefaces should be chosen that have
been designed with the limitation of the screen resolution in mind, such as Verdana
and Georgia.
