Graphics Reference
In-Depth Information
a book, newspaper, series of posters or on a website. Photography can be used to cre-
ate shape or to break a grid structure to provide dynamic composition. Its placement
within a design can imply energy and movement and suggest or support the required
mood and tone of an overall piece of design.
Cropping photographs may help to create interest, while scale can be used to make a
dynamic, engaging layout and provide contrast and imply hierarchy within informa-
tion. A large image may draw a viewer's eye to the most important piece of informa-
tion, whereas a smaller, cropped image may be used to direct them where to go next.
Photographs can be the principle feature of the narrative, or support surrounding ele-
ments in conveying their message.
As with all information design, understanding and organizing your content is key. It
will influence how photography is used, and help the designer to decide whether its
inclusion is appropriate. Depending on the platform for delivery, the role of photo-
graphy is crucial. For example, within a newspaper, photography is one of the most
important elements of the overall editorial design and communication of information;
it is key to effective capture and delivery of content to an audience and is used as the
first means of communication. Over the last decade, digital photography has trans-
formed news reportage. Think of the front page of a newspaper: the image is carefully
selected to communicate a message in an instant to a reader; the image is read be-
fore the text. In this instance, an image may be considered to be more powerful than
a thousand words. Newspapers, magazines and certain types of topics acknowledge
and utilize this within their designs.
Posters from the Museum of London's 'You are Here' poster campaign, designed by NB Studio,
shown in situ on the London Underground and in Trafalgar Square. The idea behind the cam-
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