Graphics Reference
In-Depth Information
EFFP's
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magazine, designed by Purpose Design. EFFP is a business consultancy special-
izing in the agricultural-food industry. The publication
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was sent out to their existing and po-
tential clients and outlined their strategic insight and knowledge. The document created for them
by Purpose was a large-format black and white newspaper. It uses bold graphic elements, pho-
tography and diagrams to reflect the company's ethos to communicate in a clear and straightfor-
ward manner.
Photography
Photography can be used in a variety of ways to support the communication of in-
formation. It may be used to indicate and represent content in a literal manner; for
example, on food packaging. It may be used along with other graphic elements and
text as part of an overall communication, in some instances providing a focal point,
an anchor around which the other elements work. As with illustration, it can also play
a significant supporting role. It can be used to punctuate and break up information; for
example, photographs relating to content may be placed in large amounts of text. This
supports the overall readability of the information, breaking up large amounts of con-
tent into digestible chunks, dividing information and supporting navigation through
it.
Photographs shot with the same visual style provide continuity in a design; this can
help readers identify related content and create consistency across a series of pages in
