Graphics Reference
In-Depth Information
Play and rewind/fast-forward buttons, which show directions literally.
Imagery
Illustration
Illustration can be used within a piece of information design in a number of ways. It is
a powerful tool to consider when designing: it can help to convey a story to an audien-
ce, it can provide a narrative that runs across a series of pages, and it can engage and
maintain the interest of an audience across a variety of platforms. Illustration does
not have to be static. With the platforms available to us for information delivery we
may consider using animated illustrative elements to help communicate our content;
however, the overall principles we need to consider will apply across the full range
of options we have at our disposal, so we should understand how illustration can be
used before we introduce it into a design.
Well-considered illustration is able to add colour, both physically and metaphorically,
and suggest personality, mood and tone. Used effectively it can attract attention, cre-
ate movement and provide contrast. It also helps to anchor a layout: using a large il-
lustration provides a focal point, as the layout of a page can be built around the place-
ment of an illustration. It is important to consider the proximity of elements with-
in a design and ensure there is a relationship between the elements you are using.
The rules of hierarchy still apply when using illustration. Consider what your view-
er needs to see first, second and third. How and where does illustration fit within the
mix? What do you want your audience to engage with or 'read' first? If the illustra-
tion is the most important element, the designer must ensure that it takes centre stage
within the overall composition of elements by being the main focal point.
Illustration can also play a valuable supporting role. Drop-in illustrations can be util-
ized to break up dense information, they can highlight key points within text, and they
