Graphics Reference
In-Depth Information
The rest of the layout follows the width of the flap on the inner margin. This area was
then reserved for the numerous quotes the institute wanted to include in the booklet.
Throughout the topic that area remains tinted, or on some pages has a narrow image
on it.
The booklet has a nine-column grid, and the inner paragraph is three columns wide.
The body copy runs across the rest of the six columns.
Emmi used three typefaces to emphasize the hierarchy of the information. The pages
start with headings in Georgia (11pt), followed by a page number and the name of the
section: The Institute, Arts & Culture, or Society. The body copy is in Georgia (9pt)
and the quotes are in Helvetica (7pt). The topic also has a few short case studies that
are set in the font American Typewriter (8pt) and tinted purple. To further differen-
tiate them from the rest of the copy, the case studies are separated from the copy by
horizontal lines at the beginning and end of the articles.
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