Graphics Reference
In-Depth Information
Grid structure and hierarchy
Project: The Finnish Institute in London Annual Review, 2010-2011
Design: Emmi Salonen of Studio EMMI, London
Photographs: Jere Salonen
Studio EMMI is a graphic design practice established by Finnish designer Emmi
Salonen in 2005. The studio designs brand identities, websites, catalogues, books and
other printed matter. Their clients come from the worlds of art, culture, commerce
and academia.
Overview
For this case study, we discuss the approach that Emmi took to the grid structure and
layout for an annual review that she designed for The Finnish Institute, a London-
based private trust. Their mission is to identify emerging issues relevant to contem-
porary society and to act as a catalyst for positive social change through partnerships.
They work with artists, researchers, experts and policy-makers in the UK, Finland
and the Republic of Ireland to promote strong networks in the fields of culture and
society.
Approach
The annual report needed to give an overall view of the organization and introduce the
institute's director and the directors for the Arts & Culture and Society programmes.
The information was divided into three parts in the booklet, starting with the intro-
duction and general information, and followed by text and images of both the pro-
grammes.
The topic's format is A5. It consists of 28 text pages, a 4-page insert with a short flap,
and 4 pages for the covers. The cover has a die-cut corner on the spine that shows
through the coloured sheet of the first page. The whole grid and structure is built
around this idea. The second page of the topic needed to be about the director's mes-
sage and included her photograph, so could not be printed on coloured stock. Emmi
then developed the idea into having just a short flap of the coloured paper so it would
still show on the die-cut corner on the cover and bring an interesting detail to it. The
flap has a logo printed on one side and the index on the other.
 
Search WWH ::




Custom Search