Graphics Reference
In-Depth Information
and all our ingredients will be utilized to guide users through possible routes. This
medium also offers the potential to use movement and sound. We will look at inform-
ation design for interactive and screen-based design in more detail in Chapter 7.
HINTS & TIPS
Organizing information
Organizing information should be the starting point when creating the initial structure
of a design. The decisions you make at this stage, on what your audience needs to
see and when, and how you use the tools we have described in this topic so far, will
facilitate the successful communication and understanding of your content.
Organizing information is a fundamental part of design. There is a wide range of
factors you must consider as part of the overall design process, but rationalizing, un-
derstanding and organizing content forms the foundations of effective information de-
livery.
You may find it helpful to consider the following points when organizing information:
Read through the information/content you are designing.
What order does the information need to be presented in?
Establish what your audience needs to see first, second, third, and so on.
Decide how you are going to differentiate between the various levels of information,
using the tools we have discussed in this chapter.
You could consider using scale, colour, a typeface with a variety of weights, white
space and graphic elements to guide your audience around the information.
We will use the example of a college design brief to demonstrate the process of or-
ganizing and delivering content effectively. We have presented the text for our brief
on a sheet of paper (opposite, top left). No consideration has been given to the design
of the information. The copy is all one size and is in a single font. No special consid-
