Graphics Reference
In-Depth Information
BBC Festivals Widget: interactive smartphone app designed by Phil McNeill.
1. Application menu.
2. Information on stage set times.
3. The location of the various stages: their scale is relative to the user's interest levels.
4/5. The location of your car/the toilets in relation to your current whereabouts.
What happens when this page becomes a screen or a multi-touch screen? If you are fa-
miliar with these platforms, think about how you, as a user, interact with them. There
is the potential to move through information in a very fluid manner; each user may
select a different route through that information and require different things at differ-
ent times, so there is no definitive sequence to the delivery.
In some instances, the choices that each individual user makes will be analyzed by
the operating software; this can result in an active, ever-changing interface that can
respond on an individual basis to its users. A website or app can make selections for
an individual based on their input, as Phil McNeill demonstrated in his award-win-
ning design for the BBC Festivals Widget, submitted to the D&AD competition.
There will be a clear structure and organization in evidence from a design perspective.
This structure facilitates the user's navigation around the interface. A grid, hierarchy
