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1. In terms of basic thematic indexation , the analyst contents himself with
explicitizing and identifying the domain(s) of knowledge thematized in an
audiovisual text. Identification or explicitation may, as we shall see, be done either
freely - it is the analyst who designates the text, names it, describes it, etc. verbally,
visually (e.g. using icons) or acoustically (e.g. using jingles )) - or in a controlled
manner (using a verbal or visual thesaurus).
2. Basic thematic indexation may be complemented by an analysis of spatial
and/or temporal localization of the domain of knowledge. Again, this analysis is
performed using procedures of free and/or controlled description.
3. In the context of discourse analysis per se , the basic thematic indexation of a
domain of knowledge is complemented by an assessment of the discursive framing
of the domain thematized in the audiovisual text and of the development of that
domain.
4. Furthermore, the analysis of the discourse production may be complemented
by an analysis of the verbal expression of the topic (e.g. of the terminology, the
sociolinguistic registers, etc. with videos containing testimonies, interviews, etc.); it
may also be complemented by an analysis of the audiovisual expression of the topic
- e.g. when the thematization of a domain of knowledge (of a place, a person, an
activity, etc.) is done essentially using visual techniques (visual framing, camera
panning, visual shots, etc.), or sound-based techniques.
5. Finally, in the context of a professional assessment or a personal
interpretation, thematic indexation may also be enriched by explanatory annotations
(comments, etc.).
The possibility offered to the analyst to choose between these five approaches
(or a combination of them) enables account to be taken of the specific interests and
pragmatic constraints which necessarily influence the work of analyzing the content
of an audiovisual text or corpus (time, human resources, etc.).
4.6.Concludingremarks
In the next part of this topic ( Part2:Tasks in AnalyzinganAudiovisual Corpus ),
we shall give a more detailed discussion of some of the tasks identified in Figure 4.4
which are particularly important for any content analysis. Thus, we shall discuss in
greater detail:
- referential description* of a knowledge object (Chapter 6);
- analysis of the referentialcontextualization of a knowledge object ( Chapter7 ).
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