Databases Reference
In-Depth Information
Figure 9-12
If you open the Mined Customers cube in the Adventure Works DW sample
project and switch to the Dimension Usage tab, you can see the data mining
relationship defined between the Cluster Customers dimension and Internet
Sales measure group. Open the Cube Browser to view the breakdown of In-
ternet sales based on the Clustered Customers dimension as shown in
Figure
9-13
. This dimension represents the data mining model's classification of all
members in the Customers dimension into 10 different clusters. To see the
characteristics of each cluster, you need to review the mining model. By com-
bining data mining results with cube data, you can make specific business de-
cisions. For example, using the sales information shown in
Figure 9-13
in
combination with the characteristics of clusters defined by the data mining
model, you could decide to boost sales by developing promotions or other in-
centives for a specific set of customers.
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