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it was the vanguard of companies that built the infrastructure for rapid, global information
exchange that were its first victims. We tend to describe events like the dot-com crash or
the housing collapse a few years later as speculative bubbles that burst. But they are really
more like whirlpools that begin with a mild downward tug and then accelerate exponen-
tially, pulling everything down the tubes. We haven't yet learned how to intervene early
and forcefully when these vortices are detected. Instead, the media stir the cauldron and
everyone gazes in dread and titillation, like teenagers watching a slasher film.
Meanwhile, the demand for our training classes began to decline, and it took us a while to
realize that this was more than a temporary dip. After the third negative year in a row we
started asking ourselves why we were still doing this if we weren't making any money at
it. You've heard the joke about the guy who always walked around carrying a rooster that
crapped on his head? And when they asked him 'Why?', he would explain that he put up
with it for the eggs. It was starting to feel like that.
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