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Figure 4: Each observation, labelled with participant code and the running number of the
notes, contains a participant's statement about the service
To analyse the user study material, we placed the individual notes into an
affinity diagram (Beyer and Holtzblatt 1998). We placed the notes onto the
diagram one note at a time and looked for other observations that appeared
to belong together. When related notes started to form groups, we gave the
notes a title to represent the group. The notes finally formed a hierarchy in
which similar issues and themes were grouped together. We did the
analysis separately for the web and mobile tests.
3.1.2 Usability Evaluation of the Printed Maps
We evaluated the printed maps by utilising questionnaires that were
distributed to an information centre in Nuuksio National Park. Four
different maps of the Haukkalampi region in Nuuksio National Park
accompanied the questionnaire. Three of the maps were test maps created
at the Finnish Geodetic Institute (Oksanen et al. 2011) and one of the maps
was part of a 'Karttakeskus Nuuksio-Luukkaa outdoor map' available on
the market. Two scales (1:12 000 and 1:20 000) of each map were
provided in one A3-sized pamphlet.
The questionnaire included background questions on age, gender,
nationality and the participants' habits of using maps as well as spending
time in the nature. The more specific questions regarding the four maps
were to find out about the participants' preferences between the different
 
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