Geoscience Reference
In-Depth Information
Table 4:
Trust emotion for each map provided
The blue map was the most liked, and it scored second for the emotional
response of trust that it conveys. The users interestingly used the words
“accurate, honest, trustworthy and least surprising”
to describe it. The
green map was the only one for which
“trust”
was not the strongest emo-
tion. Respondents reported feeling
“excitement, anticipation, comfortable,
safe, interested, intrigued”
. The orange/brown map received the weakest
emotional responses and it was the least trusted map.
Compared to the other maps with a sequential colour scheme, red scored
highly for emotions more strongly linked to positive affect, but it received
the second highest score for sadness. With some of the strongest emotional
responses of all the maps, it may be concluded that the red map was the
most engaging for participants in the study.
4.3 Study 3: Co-operative Evaluation for the comparative
assessment of trustee attributes
In the CE experiments, five males and five females participated. Seven out
of ten non-experts are in the age group of 25-34, two in 18-24 and one in
35-44. Six out of ten users are intermediate computer users, two experts
and two advanced. All of them use the internet on a daily basis but six out
of ten use Web-mapping applications occasionally and four frequently.
Participants answered the same questions that they were asked in Study 1.
