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Who is re-
porting?
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What are
their creden-
tials?
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Who is/are the
researcher(s)?
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What are their
credentials?
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Is the spon-
soring organ-
ization reput-
able?
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Colleges & uni-
versities
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Is the spon-
soring organiz-
ation reput-
able?
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Professors
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Think tanks
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Is the report-
ing based on
direct obser-
vations or in-
terviews?
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Scientists
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Professional or-
ganizations
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Researchers
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Are the re-
search ques-
tions appropri-
ate?
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Journalists
Creation/
recording
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News organiza-
tions
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Library & information
professionals
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Radio & TV
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Is the report-
ing current?
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WebmastersWriters
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Corporate re-
searchers
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Are the meth-
odologies ap-
propriate?
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Information entrepren-
eurs
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Are multiple
perspectives
apparent?
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Government
agencies
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Are the results
credible?
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Are the de-
tails accurate?
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Does the work
contribute to
the field?
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Does the re-
port add to
known inform-
ation on the
issue?
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University repos-
itories
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Researchers
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Librarians & informa-
tion professionals
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Book publishers
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Is the publish-
er or produc-
tion company
reputable?
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Is the re-
search report
peer-re-
viewed?
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Research journ-
als
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Editors
Mass-Produc-
tion
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Publishers
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Newspapers
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TV & radio producers
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TV and radio
stations
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Is the content
peer-re-
viewed?
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Webmasters-Electron-
ic publishers
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Is the publish-
er reputable?
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Web sites
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Information entrepren-
eurs
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Blogs
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Media producers
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Administrators
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What agency
is responsible
for the distribu-
tion?
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What entity is
responsible
for the distri-
bution?
•
Professional or-
ganizations
•
Librarians & informa-
tion professionals
Dissemination
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Libraries & in-
formation agen-
cies
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Reviewers
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Bookstore staff
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If a Web site
or social me-
dia, is the pur-
veyor acknow-
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If a Web site
or social me-
dia, is the pur-
veyor acknow-
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Webmasters
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& on-air staff
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