Information Technology Reference
In-Depth Information
Chapter 16
Media Platform Competition:
The Displacement Effect of IPTV
on Cable TV in Taiwan
Yu-li Liu
National Chengchi University, Taiwan
Wen-yi Hsu
National Chengchi University, Taiwan
ABSTRACT
In Taiwan, there are three major TV platforms: terrestrial TV, cable TV, and IPTV. When faced with vari-
ous TV platforms, the consumers in Taiwan will be able to choose from many broadcasts. When a new
medium emerges, there are always concerns of its displacement effects on existing media. Many studies
have explored the displacement effects of newly-emerging media, and have come up with a variety of
sometimes conflicting findings (Lee & Leung, 2006). This chapter aims to analyze the media platform
competition, namely, the displacement effect of IPTV on cable TV. The research methods used include a
literature review and a telephone survey. With regard to the telephone survey, 612 of CHT's IPTV users
were selected systematically based on the name lists provided by the service provider. In this study, while
the platform displacement effect of IPTV on cable TV is clear, the statistics reveal a different result for
the time displacement effect.
INTRODUCTION
www.mrgco.com/iptv/gf1109.html). IPTV is a
way of getting TV transmitted over high-speed
Internet connections. It can be stored on a server
and sent to computers or straight to special set-top
boxes, either over asymmetric digital subscriber
lines (ADSL) or cable lines. IPTV can be in the
form of Video on Demand (VOD) or live TV. To
watch IPTV, a person sitting at home needs to
have access to broadband and a set-top box that
is plugged into the TV. (http://news.bbc.co.uk/2/
hi/technology/4318331.stm).
In recent years, Internet Protocol TV (IPTV) has
become a new service in many developed coun-
tries. According to the Multimedia Research Group
(MRG)'s forecast released in November 2009, the
number of global IPTV subscribers will grow from
28 million in 2009 to 83 million in 2013, reflecting
a compounded annual growth rate of 31% (http://
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