Strategic Moves Related to Broadband Diffusion on the French VoD and TV Market - Adoption, Usage, and Global Impact of Broadband Technologies - page 255

Current services don't include movies, but it may
change in the future. From the customer point
of view, the difference between a VoD service
on subscription and a pay-TV channel, which
program can also be viewed on demand may not
be so important.
Finally, because of technological innovation
(i.e. 3G) and of increased system integration ca-
pabilities by telecommunications operators, the
same content can be viewed on IPTV, Internet
and mobile channels, apparently providing an
advantage to convergence-based operators. This
challenges approaches based on the analysis of
single channels.

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