Database Reference
In-Depth Information
an overarching emotional experience if they have a visual stimulus and a list of key fo-
cusing words rather than a text-heavy model. Traditionally, visual and industrial designers
create a set of words and pictures which communicate the overall feeling and emotional
experience the product is supposed to create. Often these “mood boards” are created by
teams generating words based on a brand goal or their own ideas. The Sensation model is
a data-based mood board built using similar principles as the other consolidated models.
Figure 4.11:
A persona developed during the Cool Project characterizing one type of mobile device user. All
information in the persona was collected during user interviews.
ASensationmodeliscreatedbywalkingtheuserdatalookingforevocativewords,user
quotes and implied emotional experience and desires associated with the target activity.
These observations are gathered from the consolidated Affinity and other models, ensur-
ing that the Sensation model represents the experience of the market. Then the quotes and
words are organized into themes and combined with images that evoke each theme. The
images are chosen to be emotionally evocative of the experience desired by users and the
words are chosen to express that experience. Together they provide the way in for the aes-
thetic designers. All is then assembled into the final Sensation model that shows the exper-
ience in images.
