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Connection: The interviewer always listens for how other people play a part in the
user's life and the level of emotional connection the user has with that person. If work or
life activities involve collaboration with others the interviewer listens for how that collab-
orationtakesplace.Inaddition,oncetheinterviewerhasheardenoughtoknowsomeofthe
peopleimportanttothetargetactivities,theychartoutthoserelationshipswiththeuser(see
Figure3.2 ) .Theusertalksabouthowclosetheyfeeleachpersonisandwhattheirroleisin
the activity, and adds additional people as prompted by the discussion. In the remainder of
the interview, more people may be added as they come up. The interviewer may also draw
small collaboration models (see Figure 3.3 ) to make the collaboration around a task plain.
Identity: In the introduction, the interviewer probes to understand the user's sense of
self relative to the project focus. Throughout the interview, the user may reveal behaviors,
values, or accomplishments that they attach pride to or that are important to their sense of
self. When this happens, the interviewer raises them up for discussion. Together, they de-
velop a shared understanding of how those experiences reveal an identity element and try
tonameit.Thefocusisonfindingthesourcesofprideandself-imagerelevanttothetarget
activity.
Sensation: The interviewer looks for sensation elements throughout the interview. This
usually shows up as an emotional response from the user—a spark of delight or fun or a
pause to enjoy an interaction. We even observe users stroking their devices as an expres-
sion of their attachment to it. The interviewer talks about what they saw as an emotional
response to an element of sensation and lets the user respond.
Figure 3.2: Relationship information captured during an interview. “U04” is the user code assigned to the
interviewee. Higher layers, farther from the user, show more emotional distance. The interviewer and user
worked together to decide where the various people in the user's life should go to illustrate closeness.
The Triangle: Identifying issues raised by the Triangle of Joy in Use requires continual
attention throughout the interview. The interviewer watches tool interaction closely to
identify issues of Direct into Action and Hassle, and pauses to discuss their impact on the
activityandtoolexperience.Theymaysuggestdesignideastohelpverifytheirunderstand-
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