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products, are now affecting their approach to business products. Business products also
must be designed for life: fit into the places and times life is lived, support connection to
peoplethatmatter,enableusers'professionalidentity,andprovideappropriatesensoryfun.
TheinsightsfromtheCoolProjectrequirechangestoContextualDesignitself.Adesign
team needs to recognize and collect new types of user data on core human motives and be-
haviors, on wider dimensions of life, and on how the whole of the user's integrated life fits
together. So we extended Contextual Design to collect wider data about the whole of life
experience,andhaveaddednewmodelstorepresentthiswiderview.Wealsoaddeddesign
principles and ideation activities, all to ensure that the design thinking of the team is fo-
cused on the right dimensions of a product to ensure success. Let's now look at Contextual
Design evolved.
