HTML and CSS Reference
In-Depth Information
GOOGLE RICH SNIPPETS
Stuffing your page with semantic details is a great way to
win yourself some serious web-nerd cred. But even hard-
core web developers need some sort of payoff to make
the extra work (and the messier markup) worthwhile. It's
nice to think about a world of super-smart, semantically
aware browsers, but right now the cold, hard reality is
that web surfers have little more than a few experimental
and little-known browser plug-ins.
Fortunately, there is another reason to embrace rich se-
mantics:
search engine optimization
(SEO). SEO is the
art of making your website more visible in a search en-
gine—in other words, making it turn up more often in a
results page, helping it get a better ranking for certain
