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campaign optimization or customer segmentation, can be presented
in a way that most readers will understand, making it possible for
them to focus on the design and implementation of the use case sce-
nario. CRM is also a domain in which data mining is becoming more
frequently used.
With the advent of JDM, once the business problem is defined in
terms of data mining (for example, using classification, regression,
or any mining function associated with JDM), writing software
becomes quite easy.
[Drozenko/Drake 2002] R. G. Drozenko, P. Drake, eds., Optimal Database
Marketing: Strategy, Development and Data Mining, Sage Publications,
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