Practical Problem Solving - Java Data Mining: Strategy, Standard, and Practice - page 294

HEW Campaign
Manager

HEW
IT

TCA

Extract active Customers!

Sample

Customers

Send Sample

Mails
(starter)

Sample

2weeks

Responses

Sample
Responses

Create build
dataset and
build models

Customers

Select model
and select
customers

Mails
(Real
campaign)

Send Selected
Customers

Compute
expected
revenue

2weeks

Responses

Check
revenue

Figure 12-1 Targeting campaign scenario.

• The campaign manager uses the application to assess model
accuracy by comparing expected and actual profit and
predicted and actual number of respondents.

This process is illustrated in Figure 12-1.

12.1.2 Design of the “Campaign Optimization” Object

Here you are, a Java programmer, hired to implement this applica-
tion. You are in charge of implementing the business layer of this
project. Some other team members will be in charge of the user
interface layer or the infrastructure layer such as the business layer
persistence.
After a first look at the specifications, you know you will need
two things: (1) Java Database Connectivity (JDBC) for some direct