Extract active Customers!
Targeting campaign scenario.
• The campaign manager uses the application to assess model
accuracy by comparing expected and actual profit and
predicted and actual number of respondents.
This process is illustrated in Figure 12-1.
Design of the “Campaign Optimization” Object
Here you are, a Java programmer, hired to implement this applica-
tion. You are in charge of implementing the business layer of this
project. Some other team members will be in charge of the user
interface layer or the infrastructure layer such as the business layer
After a first look at the specifications, you know you will need
two things: (1) Java Database Connectivity (JDBC) for some direct