HTML and CSS Reference
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2. Determine the keywords and descriptions that reflect the purpose of the Web site. Review
your Web site and determine the keywords and the description that best apply to the Web
site. Consider what Web users will type into search engines when searching for Web sites
like yours and use those words/phrases as your keywords and description. The keywords and
description are included in addition to the relevant phrases already in the Web page title or
body content.
3. Decide the available domain names. A Web page address or URL is an important part
of marketing your Web page. You can register your domain name, which will make it
easier for Web users to find your site. You need to decide on a few possibilities and then
determine if those domain names are already registered. If the name you choose is not
registered, you can purchase and register it.
4. Assess your Web hosting alternatives. Many Web developers have access to their own
Web servers. If you do, then you do not have to consider other Web hosting options.
If this is not an option, then you need to find a Web server on which to host your
Web pages.
5. Establish a marketing plan. You have many choices for publicizing your Web pages.
Most companies include their URL in all corporate correspondence, including letterheads,
advertisements, and products. Sharing links with a related Web site also helps get
visitors. You need to determine a plan that will incorporate the best techniques to
effectively publicize your Web pages. Keep in mind that a Web site is just one component
of a corporate marketing plan. The plan that you establish here should flow into the
larger marketing plan.
Adding Keywords
You have already created the HTML file that is used in this special feature. You will
use the file oceanside.html that you created in Chapter 4. The page includes a number
of keywords: you added the words “hotel” and “sports club” to the title on the Web
page; you also used the words and phrases “oceanside hotel,” “sports club,” “golf,” and
“tennis” in the Web page content. Any of these words or phrases might be used by visitors
searching for hotels that have golf and tennis facilities. You can explicitly identify the
keywords that you want the search engine to find by adding additional keywords and
phrases to your <meta /> tag.
As with other projects, you use Notepad++ to enhance this file by adding keywords
and descriptions. To include additional information in your Web page, you will follow
these general steps:
1. Open the oceanside.html file in Notepad++.
2. Add the keywords and description to new <meta /> tags.
3. Save and validate the file.
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