HTML and CSS Reference
In Chapter 4, you developed the Oceanside Hotel and Sports Club Web site, which
consisted of four Web pages. In this special feature, you will learn how to fine-tune that
Web site to make sure that it will attract visitors. A Web site is a passive marketing tool;
it serves no purpose if no one knows that it is there. It is not enough to just develop a
Web site. You also have to make modifications to the Web pages to ensure that they
will attract visitors.
Project — Attracting Visitors
Web sites have become an important means of worldwide communication. Businesses
utilize Web sites to communicate with their customers and vendors. Teachers create
Web sites to communicate with other teachers and their students, and private users
create Web sites to share aspects of their personal life with family, friends, and others.
In Chapter 4, you created the Oceanside Hotel and Sports Club home page,
oceanside.html, as shown in Figure 1. The project in this feature shows you how to
utilize <meta /> tags to add keywords and descriptions to this page to help Web site
visitors who are looking for such topics to find your Web page.
As you read through this feature, you will learn how to add two new meta tags
that will include keywords and descriptions to attract visitors to the Oceanside Web site.
The new meta tags are added after the meta tag that you previously added (Figure 1a) to
the Web page. You will also learn how to find a hosting site, determine a domain name,
publish the Web pages, and determine a marketing plan by performing these general tasks:
Decide what meta names (keywords and descriptions) you should use.
Insert the keywords and descriptions into the meta tags.
Identify available domain names.
Determine an appropriate hosting situation for your Web site.
Establish a marketing plan.