Looking Ahead - Mining and the Environment: From Ore to Metal - page 862

FIGURE 22.9
The Evolving Transformational Corporate
Change and Innovation Process

Time

MINING PROJECTS

PROJECT 1 PROJECT 2 PROJECT 3

Sustainability issues
to be addressed Skills and Services Skills and Services Skills and Services

Social
Environment
Economic
Cultural
Governance

Project level
Technical
Reporting
Monitoring
Management

Research
Assessment
Planning
Design
Compliance

Forward research
Strategic thinking
Forward planning
Sustainability
Stakeholder Input

The outcome over time sequential projects

Input performance - community outcomes, social capital, sustainability
Lower cost, improve corporate reputation, added value
Innovation and change strategy

Catapulting off the 'up-loading' and 'down-loading' technologies of the second gener-
ation of the worldwide web its emerging impact indicates that there is nowhere to hide
from the keen attention of activists and NGOs. The threat of exposure of mistakes and
impacts is now constant. For example an Amazon forest-dweller can take a photo on a
mobile telephone, of a mine or tailings pond spill and have it on the internet within min-
utes - and sent to Paris, New York, London or anywhere else. Consider also that in the
case of the BP Tangguh LNG project in remote Papua, Indonesia, a 'Summary Social and
Environmental Assessment Summary Report' posted to the Asian Development Bank
website in 2006, achieved four million downloads within two months of posting.
The rapid expansion and open-source capabilities of the internet contribute to the crea-
tion of a participatory platform with a phenomenal capacity to mobilize global commu-
nication and engagement. Its impact is unfolding with impacts that both individuals and
businesses alike, are still grasping to fully understand ( Case 22.7 ). With limited control,
information and ideas now l ow across the globe far faster than conventional modes of
communication, fostering new and cross-boundary collaboration, communication and
community engagement on an unimaginable scale.

The threat of exposure of
mistakes and impacts is now
constant.

CASE 22.7
New Terminology

As with any new technology, the infosphere has coined new
terms. Consider some of the diverse terms and names of
Web 2.0-based resources, such as:
● Wiki (Wikipedia, wiki sites)
● Aggregator (retrieve syndicated Web content)
● Ajax (for interactive sites)
● Blog (Weblog - chronicles info)
● Folksonomy (categorize and retrieve - user generated
taxonomy)

● Mash-up (mix or overlay different services from dispa-
rate Web sites)
● Open source software (source code available under
license)
● Podcast
● RSS (Rich Site Summary, Really Simple Syndication)
● Tag (key word or term for searching)
● Web 2.0 Tools (applications, methods, tools, technologies
- as part of Web2)

● Web feed (auto site accessing)
● Web Syndication (portion of site available to other sites
or subscribers)
● Webcast (sending audio, video live)
● XML (Extensible Markup Language - W3C general-
purpose mark-up language. To facilitate sharing of data
across different information systems, e.g. RSS, MathML,
GraphML, XHMTL,Scalable Vector Graphics,MusicXML
● Webopedia