Environmental Engineering Reference
In-Depth Information
BBC
Panorama's Dead Mums Don't Cry
, broadcast in 2005, focused on the
Millennium Development Goal to cut maternal mortality by two-thirds by 2015. The
report featured the work of Dr Grace Kodindo, an obstetrician in Chad, who showed
viewers the problems she confronts working in a hospital with little equipment, few
basic drugs and no blood supplies. The programme was available for download from
the BBC website in the week following its initial screening and TVE secured funding
for it to be translated into French so it could be rebroadcast in Chad, Somalia, Ethiopia,
Sudan and elsewhere. TVE retained the rights to distribute
Dead Mums
for broadcast
in other developing countries and for non-broadcast educational use elsewhere. Some
TVE films have been re-edited and used on mobile video vans in Namibia, in public
education and communication campaigns aimed at halting the spread of HIV/AIDS.
Others, like
Dead Mums
and the
Life
programmes on health and sanitation, have
revisited areas to monitor and assess changes taking place since the time of the first
production. Many of TVE's films use a human interest story as a way into broader
social, environmental, political and economic issues. The central figures in such stories
often represent or symbolize changes that would otherwise seem abstract and
overwhelming - industrialization, urbanization, immigration, rapid economic growth.
With the term 'inspiration' as part of TVE's promotional strapline, many stories seek
to cautiously emphasize the positive as with the story of
Kay Kay: The Girl from
Guangzhou
, a 47-minute documentary first broadcast as part of the Witness series on
Al Jazeera in November 2012, whose life story has been documented by filmmaker
Bruno Sorrentino since her birth in 1992 at the time of the first Rio Earth Summit.
In 2009
tvebiomovies
competition was launched. Open to anyone in the world with
access to a camera, entrants were asked to choose a category from among seven
sponsored by such groups as European Bank for Reconstruction, UNEP, WWF,
YouTube, Biodiversity International, the Lighthouse Foundation and the Inlaks
Shivdasani Foundation, and submit a proposal to make a one-minute film about the
environment which might be an animation, drama, documentary, comedy, or whatever.
Fourteen finalists were then chosen and given US$300 to make a film. The winner in
each category was based on the number of views the film attracts on TVE's YouTube
channel and received a US$1500 prize. The winning films in 2013 were also screened
at the UN COP19 conference in Warsaw in November. Another competition was
launched in 2012. TVE's Global Sustainability Film Awards is in large part a fund-
raising event, but is also aimed at encouraging the corporate sector and regional and
local governments to showcase their pro-sustainability actions and CSR policies in
short films of no more than ten minutes. Films can be entered in any one of three
categories: the environment, community investment, inspiring good governance. The
award ceremony is hosted by BAFTA and takes place in London in October. In 2012
winner was the Mexican-owned global baking company Grupo Bimbo.
The United Nations Environment Programme's (UNEP)
Talk the Walk
Marketing techniques can be applied in a range of settings for a wide variety of social,
environmental or commercial purposes. They can be community- or neighbourhood-
based, aimed at changing everyday behaviour in a given locality (McKenzie-Mohr,
2000), or less obviously aiming to shift opinion or cultural predispositions regarding
sustainable consumption (Collins
et al
., 2003; Jackson, 2005). A 2002 report produced
