Sustainable Brownfield Regeneration - Dealing with Contaminated Sites: From Theory Towards Practical Application - page 1085

Reclamation involves reclaiming land, bringing it back from a physical condition
in which it could not be used into a condition where it can be built on or otherwise
be put to beneficial use.
Redevelopment takes remediated and/or reclaimed land and creates new land-
scape, buildings and infrastructure.
Finally, regeneration happens when people come to the new development, bring-
ing with them life and activity. One activity may fail and another take its place with
no need for redevelopment, though perhaps some re furbishment or re fitting may be
necessary. A classic example of such a change in function is the Millennium Dome,
London's second most popular paying visitor attraction during 2000 and now, as the
re branded O2, the world's most popular music venue.
The workshop delegates identified well over 60 re terms. While many are used
interchangeably, this should be avoided as it confuses and diminishes the rich variety
of activities and processes that Brownfield regeneration entails.
25.6 Brownfield Regeneration: A Multi Stakeholder Challenge
Taking a former gasworks, derelict apartments or out of date retail parks and creating
a vibrant place, requires a combination of creative, scientific, engineering and other
skills coordinated by a Brownfield regeneration process manager. CABERNET
recognised this multi-stakeholder aspect of Brownfield regeneration and assembled
its members into eight groups.
Such a multi disciplinary approach to urban land management requires personnel
with special skills and knowledge base. While specialism is important, the will-
ingness and ability to communicate with other professionals to achieve an optimal
solution to the overall problem must be based on mutual respect and understanding
of different perspectives. A partial or blinkered view may well compromise overall
effectiveness for the sake of maximising one specific aspect. For example focus-
ing on contamination risk mitigation may result damage to ecosystems, prolong a
project or increase the budget to the point of non viability.
25.7 The CABERNET Brownfield Process Manager
Project management is an established discipline. However, its application to
Brownfield regeneration requires additional elements of visioneering, a holis-
tic appreciation of different, often conflicting, stakeholder perspectives and a
commitment to “making it happen” (CABERNET 2006 ; RESCUE 2005 ).
Sustainable Brownfield regeneration requires individuals who understand at a
strategic level the part each professional can play in the process and most impor-
tantly who have the ability to identify the opportunities Brownfield sites can
represent. Brownfield process managers need to look top-down at a Brownfield site
and its community, in order to place the site in the context of the community through
development of what CABERNET termed an “opportunity plan” which focuses