Environmental Engineering Reference
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Fig. 2 Energy star label
Fig. 3 EU eco-label
in point is the EU eco-label, the
ower (Fig. 3 ), which has increasingly been the
target of criticism for lax standards, high cost and poor consumer recognition and
has even been boycotted by several high pro
rms [ 8 ]. This EU eco-label is used
for over 3000 products (some of them related to energy) with considerable variation
in the criteria used in each case. For this reason, the label gives an unclear image of
what speci
le
ts are achieved, and is vulnerable to green-
washing. In fact, a 2006 study of EU Member States found that nearly half the
people asked stated that they did not know what the label meant [ 8 ].
Therefore, as [ 8 ] indicates, when choosing an eco-label managers should take
into account several factors: (i) choose eco-labels with simple and clear messages to
consumers; (ii) choose labels that allocate resources to the communication of their
c environmental bene
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