Goods of Desire: Visual and Other Aspects of Western Exoticism in Postcolonial Hong Kong - Tourism and Visual Culture: Theories and Concepts - page 185

Fig. 14.2. An Italian coffee bar at IFC
on Hong Kong Island makes the point
very strongly that it is a continuously run
business and genuine.
Fig. 14.3. An example of a Western celebrity doing an endorsement to add glamour and credibility to a
Western product in Asia. Brad Pitt endorses Tag Heuer watches.