Travel Reference
In-Depth Information
Fig. 9.13.
The Roman bridge with Saint Frances climb.
2.
tourist looking for what Levanto's inhabitants
like, becoming fond of it and enjoying studying
history, culture and traditions regarding this
place; this type of tourist grants not only more
income, but is also the one that could establish
a faithful relationship with locals.
The non-resident but owner of a second
The vacationer is regarded as a kind of
himself as carrying variety and novelty, and yet
on the other hand (and consequently) could be
the cause of the strengthening sense of commu-
nity, the sharing of projects and development
plans that have not to underline the closure and
the defence against the 'stranger' but on the
contrary make stronger the culture of welcom-
ing in harmony with the community itself and its
communication style.
But what does tourism offer Levanto?
There is another side shown by Levanto's
inhabitants that feel it unpleasantly. Negligence
and carelessness towards the environmental
and monumental resources, as we have already
seen in the fi rst area, seems to invalidate
real and concrete development, together with
the lack of some services and the expensive
costs that could cut off a great portion of poten-
tial visitors.
It is not simply fi nding 'the' responsible for
this state: the administration takes its part, it is
also harshly criticized, but at the same time
citizens recognize that they don't feel responsi-
ble themselves. In other words, Levanto's inhab-
itants realize that they always judge others as
being responsible for everything but never
themselves.
3.
home is not felt to be a real tourist, nor a useful
economic resource. Nevertheless, it is a catego-
ry that could be part of the tourist promotion,
e.g. helping in the territory's maintenance and
participating in cultural initiatives, environment
protection and so on.
Lastly, there are also outsider hosts who by
4.
following local traditions in style and tourist
taste are very close to Levanto's supply and
style.
Also in this thematic area, we fi nd the relation
local/stranger that according to the tourist typol-
ogy marks the ways with which Levanto's
community learns fi rst to imagine itself
(Anderson, 1991) and then to communicate
itself in constructive relationships. In fact, the
tourist could be thought of as that barbaric ele-
ment (Morin, 1977) who on one hand presents
 
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