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could do those things. At the top of the reasons given for not having one were the cost
and the uncertainty about achieving a return on the investment. Interestingly, physi-
cians who had implemented such a system had a high degree of satisfaction and saw
clinical benefits to their patients, a part of the survey not as often cited as the low adop-
tion numbers. Some might be tempted to be critical of physicians based on this, but
they are acting rationally and exactly as the theory of a complex adaptive system
predicts - in a manner to maximize their own perceived self-interest.
Fixing this requires new incentives. In our highly fragmented health system usually
only Medicare which, according to MEDPAC (the advisor to Congress on Medicare
issues), paid for some 23% of personal healthcare spending in 2010 [ 13 ] , has the size
and market presence to introduce transformative change. This study and other data led
to the decision by the federal government to essentially pay the cost of electronic
health record technology in provider offices and hospitals if those systems are used in
a manner called “Meaningful Use” that could transform care, at least modestly. In
parallel, the Affordable Care Act of 2010 introduced Medicare Accountable Care
Organizations (ACO), to create financial incentives, similar to those in an HMO, but
utilizing a contractual arrangement with existing community-based care providers.
Many major private health insurance companies are now also adapting a similar
model. The needed new incentives may now be in place. We turn to them next.
References
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3. Kumar S and Nigmatullin A (2010) Exploring the impact of management of chronic illnesses
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4. Medscape Physician Compensation Report: 2011 http://www.medscape.com/features/slide-
show/compensation/2011/ Accessed 19 July 2012
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Accessed 19 July 2012
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Health Reports 119:May-June 2004
7 . http://www.hhs.gov/news/speech/2004/040721.html Accessed 19 July 2012
8. Committee on Quality of Healthcare in America (2001) Crossing the Quality Chasm: A New
Health System for the 21st Century. The National Academies Press
9. Drucker P (2002) They're Not Employees, They're People. Harvard Business Review
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pp. 17-25
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Survey of Physicians. N Engl J Med 359:50-60
13. http://www.medpac.gov/documents/Jun12DataBookEntireReport.pdf Accessed 15 September
2012
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