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Fig. 1.2 Social multimedia and three basic elements
information access and propagation, thus has great potentials in data mining and
social media application.
In literatures, social multimedia computing is introduced as a cross-disciplinary
research area concerning with the intersection of multimedia technology and com-
putation social science [ 28 ]. From the perspective of multimedia, it involves with
techniques in visual/auditory physiology, signal processing, computer vision, infor-
mation retrieval, etc. From the perspective of computation social science, it relies on
theoretical and technological findings from data mining, sociology, psychological
theory, organizational theory, human-computer interaction, etc.
In a narrower sense, social multimedia computing focuses on the three basic
elements of user, content, interaction, and indicates the techniques and systems to
understand social multimedia content and connect the content with users by exploit-
ing the various interactions. As illustrated in Fig. 1.3 , its potential applications range
from information service, communication, entertainment, to healthcare, security, etc.
Thanks to the wide prevalence of social multimedia data and the increasing demands
for social multimedia services, there has been a growing number of research on social
multimedia computing, evidenced by both the volume of papers produced each year,
and the related tracks and special issues in prestigious multimedia conferences and
journals [ 4 , 29 ].
Fig. 1.3 Social multimedia computing
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