Travel Reference
In-Depth Information
The Rise of South of Market
Formerly a doggedly industrial area full of warehouses and factories, this flat
stretch attracted few residents. For nearly 100 years, it was considered unat-
tractive, if not downright dangerous. All that began to change in the 1970s, when
slums were cleared away and the Moscone Center was built. Upscale interior de-
signer showrooms soon followed, ensuing decades brought premier nightclubs,
and the digital boom added more than virtual life to the place. Public structures
have sprung up, and the whole district is now seen as a desirable neighborhood
- at least for creative types.
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