Information Technology Reference
In-Depth Information
table 5.7
Methodologies Used in Analyzing Social Media
United
States
Methodologies
Asia
Europe
Total
nonempirical
6.54%
Qualitative Methodologies
50.00%
58.33%
55.17%
51.40%
Action research approach
6.25%
1.82%
Bibliometric study
1.82%
Case study
50.00%
42.86%
43.75%
47.27%
Content analysis
22.73%
14.29%
25.00%
20.00%
Delphi method
1.82%
Ethnographic analysis
4.55%
1.82%
Exploratory study
9.09%
5.45%
Heuristic approach
1.82%
Hyperlink analysis—
webometric
14.29%
1.82%
Interpretivist method
4.55%
1.82%
Legal statutory analysis
4.55%
12.50%
5.45%
Meta-analysis
6.25%
1.82%
Social network analysis
28.57%
6.25%
7.27%
Quantitative Methodologies
50.00%
41.67%
44.83%
42.06%
Content analysis
4.55%
20.00%
7.49%
6.67%
Difference test
20.00%
2.22%
Exploratory analysis
7.49%
2.22%
Logistic regression analysis
13.64%
15.38%
11.11%
MANCOVA-ANOVA
9.09%
6.67%
Regression analysis
68.18%
20.00%
69.23%
62.22%
Social network analysis
20.00%
2.22%
Structured equation method
4.55%
20.00%
4.44%
Webmetric approach
4.55%
2.22%
Source: Own elaboration.
Note: There are two journals— Journal of Computer-Mediated Communication
and Telecommunication Policy —that are classified in Communication and
Information Science, so they appear in both areas (110 − 3 = 107). ANOVA =
analysis of variance; MANCOVA = multivariate analysis of covariance.
 
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