Geoscience Reference
In-Depth Information
the globe to watch and to reward each other's films, engage in dialogue, and most of
all sell their products. The 'wild' and unpeopled nature presented in the spaces of
television wildlife programmes form the raw material for the new collections of the
electronic zoo (Davies 1989, 1999). The most valuable images of animals in these
markets are ones that demonstrate high production values, achieved through
international funding, and feature the most popular animals with international
audiences. The animals highly valued in the networks of the traditional zoo remain
the most sought after by film-makers, with animals such as the big cats, polar bears,
elephants and great apes forming the main guarantors of the high costs of producing
natural history films.
10
Although popular with British audiences, there is little
money to be made from filming British wildlife as these are not images that will
subsequently be widely marketable.
Figure 12.1
A computer-generated projection of Wildscreen@Bristol, New World
Square.
Source: At-Bristol Images
