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Fig. 3.3
Flotsam & Jetsam by John Craig Freeman, Singapore, 2013, Augmented reality public
art
contemporary thought are found in psychoanalysis. Psychoanalysis, in its cultural
productivity, is divination, repurposed as a new logic mapping the vicissitudes of
enjoyment.
Gregory Bateson identified the keywords of the oral and literate apparatuses in
his topic Mind and Nature (Bateson 2002 ). Reality in the oral apparatus (extended
via Religion into the present) is organized by the principles of salvation (spiritual
transcendence). Reality in the literate apparatus (extended via Science into the
present) is organized by the principles of entropy (material immanence). Bateson
does not address electracy, but the twin realities of salvation and entropy suggest
why a third option is desirable. Reality in the electrate apparatus (with the effect of
reordering the other institutions) is organized around well-being - the problematic
of happiness, recently entering public policy in the form of hedonics. At present this
organization is emergent within Entertainment, commercial and commodity forms,
the institutionalization of aesthetics. As Kant argued in promoting aesthetic taste
to equal status with Pure and Practical Reason in his third critique, the function of
judgments of beauty and the sublime was to bridge the abyss separating nature's
necessity and human freedom (Kant 1951 ).
Flotsam is floating wreckage of a ship or its cargo. Jetsam is part of a ship, its
equipment, or its cargo that is purposefully cast overboard or jettisoned to lighten
the load in time of distress and that sinks or is washed ashore by the coriolis effect:
planetary vorticity along with horizontal and vertical friction. Marking the contour
of the expected sea level 50 years from now, Flotsam & Jetsam , shown in Fig. 3.3 ,
is a clarion call for the denizens of the world to take seriously the science of climate
change and other abuses to the global environment by envisioning the debris left by
storm surge and other manifestations of the incoming tide.
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