Information Technology Reference
In-Depth Information
app will be subversively installed on the Apple Store's floor model iPhones so
that the unknowing consumers may accidentally experience the intervention while
considering their next smartphone purchase.
1.15
Augmented Reality Communication and Creation
Another form of AR activism empowers the public itself with creative tools. These
tools allow the public to make their own AR messages at specific geographic
locations. These locations are often highly political or private corporate locations
which are inaccessible to the general public. The app infiltrAR allowed people
to tweet messages directly into the U.S. Presidential Oval Office via an AR hot
air balloon (Fig.
1.17
). If the President turns on the app he will see the balloon
floating around the office, delivering the last tweeted message. It's important to
note that this message can only be seen at the White House. People using this type
of app will see messages or creations made by other people. The activist's goal
Fig. 1.17
Sander Veenhof and Mark Skwarek, InfiltrAR, AR balloon sends tweets to the oval
office
,
(2012) Screenshot (Images reproduced courtesy of the artist)
