Information Technology Reference
In-Depth Information
Fig. 1.6
The Heavy Projects,
Pirate Banker
, turns Pirates of the Caribbean's “Captain Barbossa”
into Goldman Sachs CEO Lloyd Blankfein with AR (2011) (Images reproduced courtesy of the
artist)
Logo hacking works because of a process called image recognition. The smart-
phone's camera sees the target logo, advertisement or object and then uses its
position to orient digital content on top of it (see Fig.
1.6
). Soon laws will be passed
addressing image recognition and all the things it can affect. This will make logo
hacking activist work much more dangerous. The law supporting this tech has not
been passed yet so activists working in this area must work now!
1.6
Exposing the Unseen
One of AR's most powerful qualities is that it allows things which cannot be seen
by the naked eye to be visible with a smartphone. Walls, doors, private property, and
even national borders are easily overcome with AR. Any sort of visual or physical
obstruction can be circumvented with AR and an Internet signal (see Fig.
1.7
).
Google Goggles allows the public to look at an object or text with their
smartphones and call up fairly extensive amount of information about it from the
Internet. Using this same technology AR has the power to expose information
related to corruption, pollution, and injustice that were once safely hidden behind
walls, boardrooms and the like. AR cannot only tell you where to buy the consumer
item in front of you but it can also let you meet the person who made it. With the
