Agriculture Reference
In-Depth Information
Figure 1.8 The synthovation
design process depends on
sound technical information and
collaboration across multiple
disciplines. The design critical
path is influenced by the quality of
information at every intersection.
THE NECESSITY FOR SYNTHESIS-INTEGRATED INNOVATION
IN SUSTAINABLE DESIGN
Daniel Pink in his topic A Whole New Mind makes the argument that humankind
is at the threshold of a new era that he has coined the conceptual age . 10 Pink argues
that success in this new era will necessitate seeking solutions that leverage the
thought process of both the right and left hemispheres of the brain. He identifies
six essential right-brain aptitudes necessary for the “whole new mind” that this
new era will demand: (1) design, (2) story, (3) symphony, (4) empathy, (5) play,
and (6) meaning.
Pink argues that these six senses will increasingly shape our world. 11 We a g r e e .
Pink has identified the need for a “symphony aptitude,” which is at the heart
of integrated design. This is the ability to put the pieces together, to synthesize,
“seeing the big picture and, crossing boundaries, being able to combine disparate
pieces into an arresting new whole.” 12 Design and symphony aptitudes must be
developed in order to create innovative solutions that reach beyond functional
and aesthetic considerations to address environmental concerns.
This argument for discovery at the intersection of what have traditionally
been compartmentalized and partitioned thought processes is counter to the
twentieth century models of practice for architecture and engineering. Successful
sustainable design strategies demand an integrated approach to practice in which
both quantitative and qualitative considerations are valued, and provide leverage
in conceiving the highest and best solutions to society's challenges in the built
environment.
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