Web Site Development Methodologies - High Level Models and Methodologies for Information Systems - page 76

establish the communication between the interface and navigation in the hyper-
media application. Design — Prototyping (SE4.4): This step is essential in the Web
site design process, to allow users and management to interact with a prototype of
the new Web site, to suggest changes, and to gain some experience in using it. This
step allows the management to reduce costs and increase quality through early
testing.

Implementation (SA5) This stage involves the technical implementation of the
Web site design. It allows users to use the new product and to check whether it
meets Construction (SE5.1): This step

involves the technical implementation of the Web site design. Implementation

their requirements. Implementation —

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Training Staff (SE5.2): This step will give the necessary training to the staff about
the new Web site. Implementation Promotion (SE5.3): This step will use various

tools such as press releases, link building and banner-ad campaigns, paid search
engines, directory listing campaigns, and traditional marketing methods (e.g.,
Newspapers, radio, and TV) to promote the Web site.

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Maintenance (SA6) This stage involves ongoing maintenance of the Web site,
including updating changes and the correction of errors in the Web site. Mainte-
nance

Real Interaction and Feedback Tools (SE6.1): During the maintenance
stage, real interaction needs to be tracked by using the server log

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file. This infor-
mation is very useful to the designers for improving and enhancing the structure and
the functionality of the Web site in order to encourage more users to visit it. In
addition, feedback tools should be available on the Web site to enable the users to
contact the Web site owner for information or personal communication and to
provide feedback about the Web site. For example, forms, surveys, discussion
forum, contact form, telephone number, and a prize should be available on the Web
site to encourage the users to provide feedback about the Web site. The

rst author

recommends that, in order to prevent spam, the organization ' s e-mail address

should not be made available on the Web site. Maintenance Project Review

(SE6.2): This step should be available to ensure that the Web site is working toward
the project goals. This means that, after putting the Web site online, the designers
need to check the Web site after one week to evaluate whether the Web site
construction and structure are working according to the users

—

needs and require-
ments. One example of a tool that can be used for the project review is a checklist
for the goals and objectives, usability, and technical requirements.

'

User Participation (SA7) This aspect is a very important concept in the meth-
odology, as the main purpose is to allow user participation in the Web site
development process in order to gain more information about the problems and
alternative solutions from the users and to familiarize them with the system before it
is released. For each stage, there is a rating (from 0 to 3), which indicates the extent
of user participation in the development process.

Iteration (SA8) This occurs between each stage and step in the Participative
Methodology for Marketing Web sites, to check that the Web site does indeed meet