Quality Evaluation Models - High Level Models and Methodologies for Information Systems - page 102

Fig. 6.8 Task technology fit conceptual model (adapted from Goodhue and Thompson 1995 )

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more the technology is compatible with the task, the better the user will perform
(Chen 2013 ). This is a crucial aspect because users want to have a good perfor-
mance, so they will decide for what helps them achieve this objective. The TTF
model focuses on the significance of investing in the adequacy of the technology ' s
features in meeting the demands of users; therefore, it is underlined by the notion
that individuals needs should be addressed as a priority in the development and

introduction of new technology (Yu and Yu 2010 ).
The TTF approach is a valuable instrument when the objective is to explore the
adoption and the behavior of users of a groundbreaking IT device in a particular
setting (D

'

Ambra et al. 2013 ). However, some authors have highlighted that TTF
neglects the impact of the behavior of the user in terms of technology use and
pro

'

ciency (Hsin Chang 2010 ). The approach taken by TTF assumes that users will
make a decision in relation to technology depending on its bene its namely the

increase in their performance at work. This approach argues that the user will
decide to use the technology that will bring more advantages, independently of their
viewpoint toward that same technology (Lin and Huang 2008 ). But there are many
other components to the decision of adopting a technology or system. In fact,
Goodhue and Thompson themselves have noted that it was not easy to de nitively

prove a causal link between TTF and utilization and that an expansion of the model,
as well as extensive testing on a greater variety of settings, was needed to improve
its usefulness as a research methodology (Goodhue and Thompson 1995 ).
In accordance with this observation, researchers have attempted to use the TTF
framework in combination with other models and theories. Lin and Huang ( 2008 ),
for example, combined TTF with social cognitive theory (SCT) in a study