How to Use Information Technology Effectively to Achieve Business Objectives - Enterprise Information Systems Design, Implementation and Management: Organizational Applications - page 34

Figure 8. CRM platform

solutions and recommendations of detail that matters for each act. The notation

of the model allows a more faithful description
of the processes than it would happen with a
description in a natural language. However, the
survey of the processes is an attempt to create an
organisation model with the contribution of dif-
ferent intervenient each with its own idea about
what a process is.
We think that a possible solution will consist in
a stable representation of the organisation and its
nature and will serve as base for an understanding
between those intervening in a certain domain. In
this context, the Enterprise Ontology may contrib-
ute to the understanding of the organisation once
its purpose is the specification of the conceptual
model of the Organisation nature independently
from its realization and implementation.

Once the proposed base model relates business
with the IT based on the strategy, being the rela-
tionship point of the business process the use of
an Enterprise Ontology supported by a methodol-
ogy, it may contribute for a solution as for each
organisation there exists the same ontology which
shows the main business activities, the actors and
the products or services with which they cope with.
As an eventual support methodology in future jobs
it is proposed the DEMO methodology (Design
and Engineering Methodology for Organization),
since it cover important properties of the ontology
(Dietz, 2006):

• To benefit from the work already done in

the conceptual modulation in particular the
work made in the area of modelling ap-