Information Technology Reference
In-Depth Information
devise a competent management of several infor-
mation and communication technologies - ICT at
disposal. The ICT management reflects a previous
understanding, by the INMATE tool, about what an
Information
Strategy
means.
Information
Strategy
is understood as a composite of the
Information
Content Strategy
, plus the
Information
Systems
Strategy
, plus the
Information and Communica-
tion Technology Strategy
. In this sense, within
the INMATE methodology, the information and
communication management is the information
strategy management that is needed for the in-
novation process.
As a result of the Information Era, it is also
possible to observe the emergence of different
forms of relationships and relationship networks,
such as personal and corporate blogs, tweets,
videologs, photologs, discussion groups, widgets,
amongst others. In this way, as those different
forms of relationship have been enhancing labor
productivity, the INMATE methodology incor-
porates different aspects of several relationship
networks that have emerged in the last ten years.
In doing so, INMATE defines its
relationship
networks management
dimension which is essen-
tial to any innovation process, particularly with
the recent changes in the way new knowledge is
produced via
collaborative networks
for research
and development.
The development of new products, processes
and services comprises a vast array of aspects,
starting from market research, then the phase of
product (process or service) design and project,
up to its obsolescence, in a dynamics movement
that is known as
creative destruction
, as defined
by the Austrian economist Joseph Schumpeter
in the beginning of the 20th Century. This whole
cycle demands a competent
product development
management
in order to arrive at the established
goals in the innovative strategy. This is the IN-
MATE
product (or service) developmentmanage-
ment
dimension.
Last, but not least, there is the
marketingman-
agement
dimension. To understand the importance
of this dimension to the innovation management
process, and to the consequent innovative product
sales, it is necessary to understand that there is a
crucial difference between the current media (of
the Information Era) and the media of the previous
Era: it is the difference between
abundance
and
scarcity
. In the past we have had scarcity of access
to information; today we see exactly the opposite,
with the profusion of information, and associated
means, as never seen before. This phenomenon
was denominated by Prof. Barry Schwartz (
2
) as
the
Paradox of Choice
, according to it the infinity
of options available to humans is paralyzing and
exhausting the human psyche. Therefore, in the
context of information abundance it is necessary
to admit the existence of an
Advertising Econom-
ics
, and fundamentally, of an emergent
Online
Advertising Economics
, in which consumers are
becoming increasingly more informed about the
availability, variety, and quality of products and
services at theirs disposal.
All these six dimensions of the INMATE meth-
odology are covered by a conceptual apparatus of
intellectual property rights which are inherent to
the invention and innovation processes of prod-
ucts and services, particularly when technology
transfer concerns are dealt with. Complementing
this apparatus, the INMATE methodology defines
also a parallel structure of funding models for dif-
ferent processes of innovation, depending on the
characteristics of each innovator and the strategic
trajectory established by him (or her).
the inforMAtion technoLogY
(it) MAnAgeMent Within inMAte
This section presents how the information technol-
ogy- IT management works inside the INMATE.
The main feature of this dimension of INMATE
is provided by how the current business techno-
logical environment can be understood through
the
Architecture-Governance-Enterprise Growth
Analysis
, when dealing with enterprises, and
Search WWH ::
Custom Search