Information Technology Reference
In-Depth Information
fit to the current technology and innovation new
environments, mainly to the Web 2.0 and Web
3.0 business environments.
Amongst the analysed innovation manage-
ment tools one aspect called the attention: despite
the current importance of the information and
communications technologies, none of those
tools pays the due attention to the role of these
technologies to innovation. Therefore, it seemed
reasonable the development of a new innovation
management tool with a competitive differential
in its emphasis on the information technology- IT
management. In other words, a tool which paid
attention to the impact of: the information content
management, the information systems manage-
ment, and the information and communications
technology management, on the technological and
organizational internal choices of the innovative
firm, organization or institution.
This paper is divided into five sections. Sec-
tion 2 briefly presents an international innovation
management tool called TEMAGUIDE. Section
3 presents some aspects of a Brazilian innova-
tion management tool called NUGIN. Section 4
introduces the INMATE - Innovation Management
Technique, a tool conceptualized and developed
by this author whose main competitive differential
is its emphasis on the information technology - IT
management. Section 5 presents how the informa-
tion technology management is dealt inside the
INMATE tool. This section is subdivided into
two sub-sections: the first shows the concept of
Architecture, and the second introduces the meth-
odology of Architecture-Governance-Enterprise
Growth , also developed by the author. Finally,
section 6 presents the final conclusions.
words Technology Management and GUIDE, is the
result of a research conducted by a group of Eu-
ropean organizations, such as FundaciĆ³n COTEC
(Spain), coordinator of the project, SOCINTEC,
CENTRIM (from the University of Brighton,
United Kingdom), IRIM (from the University of
Kiel, Germany), and the Research and Develop-
ment Unit of the Manchester Business School
(United Kingdom). The project was financially
backed by the Innovation Programme (Director-
ate General XIII), of the European Commission.
The basic structure of the TEMAGUIDE proj-
ect contains three components: a) a description
of the Technological and Innovation Management
aspects from the business perspective. Its propo-
nents look at it as being more than a description;
they see it as a model that can be used either at a
practical level for managing the innovation process
or at an strategic level for ensuring that the Tech-
nological Management is completely integrated
to business and gets the praise it deserves; b) a set
of tools for assisting in specific activities of the
Technological Management and the promotion of
Technological Management as an important aspect
of the practice of good businesses; c) a set of study
cases that illustrates problems, needs and solutions
from typical enterprises. These components are
shown in Figure 1.
By considering that Technology Innovation
is not something only related to innovating with
success once or twice, but rather about frequent
innovations and improvements, in other words,
about enterprise innovativeness , TEMAGUIDE
recommends a simple conceptual framework (or
model) which facilitates this innovativeness ap-
proach. The model is based on five elements that
remind the enterprise what frequently needs to be
done in different points in time, and in different
kinds of situations: SCAN (indicating a scan of
the environment in search of signs of needs for
innovation and potential opportunities), FOCUS
(expressing attention and efforts in a particular
strategy for business improvements and inno-
vation, or a particular solution for a problem),
teMAguide: An internAtionAL
innoVAtion MAnAgeMent tooL
Within the arena of the international innovation
tools it is worthwhile mentioning the TEMA-
GUIDE tool. TEMAGUIDE, a contraction of the
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