Information Technology Reference
In-Depth Information
Chapter 22
Crucial Consequences of
Un-Holistic Business Information
Vojko Potocan
University of Maribor, Slovenia
Matjaz Mulej
University of Maribor, Slovenia
AbstrAct
Modern business environments require innovated business concepts. Meeting them in enterprises' func-
tioning depends also on creation and implementation of appropriate information support. In terms of
contents, information support and information must be reliable to not be misinformation; information
and communication technology is not enough for it because information means impact. Potential er-
rors on the long path from data to information must hence be prevented. A one-sided approach, which
belongs to the practices of professionals as narrow specialists, can prevent errors and misinformation
rarely - when rather one-sided information is enough. More complex situation and processes require
a more holistic approach that, in its turn, requires interdisciplinary creative co-operation of special-
ists of various interdependent professions. The authors try to contribute to discussion about reliability
of information by thinking how can one tackle the data-to-information-to-decision process in order to
diminish dangers of poor reliability of information/decision.
introduction
to finance. This old habit is still around - finance
and accountancy still tend to be one department;
controlling tends to be a little bit more holistic
only. There is hardly any “Information Depart-
ment” making all kind of data and messages
into requisitely holistic information for business
operation management (Afuah, 1998; Laudon et
al., 2005; Potocan, 2005; Kelley, 2009).
It must serve a much innovated business man-
agement concept, which most authors briefs: from
For centuries, handicraft and agricultural produc-
ers used to prevail and to basically know who their
expectable customers (= market) are (Collins,
2001; Florida, 2002; Daft, 2003; Potocan, 2003;
etc.). Their technology did not change much either.
Thus, their information requirement was limited
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