Information Technology Reference
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not important for the development of their
work. They do not know how and where to
find what they need, nor how to share what
they know. We need a total change in the
information culture of a company if you want
to manage their information. Any initiative
towards information management should be
about changing people's behavior.
topic “Information Ecology” (1998, p. 249), the
foreign market is broken down in three types of
markets:
a) Business Markets: This is the sector in
which the organizations operate, what cre-
ates general business conditions, regulatory
standards to which the company is subject.
Anything that impacts the business. For
any company, it is important to know and
understand what happens in the sphere of
consumers, suppliers, government ministries
and competition.
b) Technology Markets : It is necessary to
know the technologies available in the
market so you can safely decide if and how
a technology will be useful to the organiza-
tion. This refers not only to products, but the
information services available in the external
environment. Markets and outsourcing of
information technology provide a range of
facilities for the management of information.
However, it is important to remember that
in the process of information management,
technology is just the middle. A company
can acquire the most modern system of
information management in the world.
However, if the company does not share the
information, the modern system will become
a white elephant, with no effective result.
Behind every machine full of information,
it is necessary that people not only feed the
machine with useful information, but use
and share them.
c) Information Markets : The firms must be
attentive to the identification of external
sources of information available that match
their interests. In information markets, there
is a variety of sources and formats combined,
like published writings, opinions of experts
and consultants for industry, database, and
even rumors of recent business events. The
Model for Information Ecology
In the ecological model of information manage-
ment proposed by Davenport (1998 p.50-64), there
is the integration of the various environments of the
organization as well as the ecology of the physical
world. The three environments described by the
author not only relate to each other, but there is no
clear definition of where one begins and another
ends. They are always connected.
The External Environment
Organizations are affected by external agents,
which in most cases, can not be controlled, so
you need information about what happens in the
external environment to assist in decision making.
The author (1998, p. 248) suggests three possible
answers to the external environment:
a) Adjustment - simply adjust to the outside
world;
b) Research - to investigate the external en-
vironment in search of changes that the
company should respond;
c) Adequacy - shaping the products and ser-
vices of the company to external conditions,
seeking a competitive advantage.
Following the metaphor of ecology, the exter-
nal environment itself constitutes an enormous
ecology, with countless interactions and inter-
relationships. What makes your scanning by any
organization for more than it is. In Davenport's
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